as National Ambassadors
As childhood heroes for so many children in Malaysia, UNICEF feel that Upin & Ipin are a useful role model for children. They are generous, fair, honest, caring and play an important part in applying positive action and thought. Experience has taught us that children are often better motivated when they learn from their own experiences and the experiences of children like them.
Ms. Wivina Belmonte
UNICEF Representative, Malaysia.
Being "children" themselves, Upin & Ipin can help our children use their imagination while building social skills and learning to respect the many diverse cultures in our society.
So on March 7th 2013, UNICEF appointed Upin & Ipin as its national ambassador for children. Malaysia’s favourite cartoon characters were officially awarded the title by Ms. Wivina Belmonte, UNICEF Representative to Malaysia at a press conference in The MSC Hall at Plaza Sentral near Kuala Lumpur.
Upin & Ipin will be joining the ranks of other celebrities such as Malaysian athlete Lee Chong Wei, Bollywood actor Aamir Khan and international star Jackie Chan.
This move is a natural progression for Upin and Ipin who have always been involved in similar initiatives such as supporting violence against women and visiting children who have been diagnosed with terminal cancer.